This case study tells the story of what becomes possible when coaching is no longer a privilege for a select few, but a shared resource woven into the everyday experience of an entire workforce. It\u2019s the story of the 2025 ICF Coaching Impact Distinguished Organization winner: Microsoft\u2019s Customer and Partner Solutions (MCAPS) division.<\/p>\n
MCAPS \u2014 70,000 employees strong \u2014 has created a coaching ecosystem that brings development, clarity, and possibility within reach for everyone. Through focus groups, behavioral science\u2013led workshops, and HR insights, MCAPS uncovered a striking truth: Employees at all levels desired greater access to coaching, not just senior leaders or high-potential groups. That insight became a catalyst for redesign, expanding from a limited program into a multifaceted, inclusive coaching portfolio that offers one-on-one coaching, group coaching, manager-as-coach training, and pathways for employees to become coaches themselves.<\/p>\n
And the impact? It\u2019s remarkable. Participants show a 34% average improvement in core career behaviors, with major gains in clarity, confidence, and forward momentum. Coached employees are significantly more likely to pursue internal opportunities and work toward promotion, feeding a 78% uplift in internal mobility. Engagement strengthens. Manager-employee relationships deepen. Performance and career conversations become more human, more aligned, more growth-focused.<\/p>\n
MCAPS demonstrates that when coaching is grounded in strong sponsorship, central funding, and adherence to ICF standards, it becomes more than a development tool; it becomes part of the culture. A new default way of leading, relating, and growing together.<\/p>\n
This case study offers both inspiration and a roadmap. For coaches, it affirms the profound impact of expanding access. For organizations, it shows how democratizing coaching can unlock talent, equity, and leadership capacity at scale. And for everyone, it paints a picture of a workplace where all people have the support to step into their fullest potential.<\/p>\n","protected":false},"excerpt":{"rendered":"
What happens when coaching becomes part of everyday work, not a benefit for a few? This award-winning case study shows how Microsoft\u2019s Customer and Partner Solutions (MCAPS) division built a coaching culture at scale for more than 70,000 employees.<\/p>\n
Recognized as the 2025 ICF Coaching Impact Distinguished Organization, MCAPS expanded coaching beyond senior leaders to include one-on-one coaching, group coaching, manager-as-coach training, and employee coach pathways. The results include stronger engagement, clearer career direction, and increased internal mobility. This case study offers a practical example of how inclusive coaching can strengthen leadership, performance, and growth across an entire organization.<\/p>\n","protected":false},"featured_media":0,"template":"","audience-type":[119,120,122,113,114],"display-option":[],"language":[188],"topic":[66],"resource-type":[164],"class_list":{"0":"post-29631","1":"resource","2":"type-resource","3":"status-publish","4":"hentry","5":"audience-type-hr-organizational-leaders","6":"audience-type-internal-coaches","7":"audience-type-managers-leaders-using-coaching","8":"audience-type-professional-coaches","9":"audience-type-team-and-group-coaches","10":"language-english","11":"topic-everything-icf","12":"resource-type-case-studies","13":"not-partnership-post","22":"no-featured-image"},"acf":[],"_links":{"self":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/resource\/29631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":1,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/resource\/29631\/revisions"}],"predecessor-version":[{"id":30837,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/resource\/29631\/revisions\/30837"}],"wp:attachment":[{"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/media?parent=29631"}],"wp:term":[{"taxonomy":"audience-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/audience-type?post=29631"},{"taxonomy":"display-option","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/display-option?post=29631"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/language?post=29631"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/topic?post=29631"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/coachingfederation.org\/wp-json\/wp\/v2\/resource-type?post=29631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}